How bubble tea conquered United States market?

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Bubble tea is a dessert drink that has been invented in Asia in 1980s. Many famous Asian bubble tea brand came to United States recent years, and became one of the popular place in many small and large cities such as New York, San Diego, and Los Angeles.

While people define Starbucks as a luxury coffee brand, bubble tea’s price are usually higher than Starbucks. However, people did not treat bubble tea as luxury, and they are willing to buy it sometimes once a day. The following picture showed the price of a famous bubble tea company named Kung Fu Tea. A classic kung fu milk tea starts with $3 in small size, and it take extra $0.50 for the bubble.

Normally, bubble tea company focuses on the original asian tea elements that people could not find in Starbucks or other coffee house. Plus, bubble tea company is trying to provide the great service to make their customers forget they are just ordering a to-go tea. The company decorated the house, put asian elements in it, provide hand made tea, offer a wide range of choice and you can mix match the tea with coffee, milk, boba, jelly.

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